THE CHIRPEST
NDIS PLAN MANAGER

Plan Managers Australia engaged Handle in a naming and rebranding expertise due to ruffling a few feathers within the market. In an industry plagued with organisations trying to take advantage of the end user and their NDIS budget. Budjee was designed to give the user flight through digital innovation and organisation.

Handle developed a strategy along with a mascot ‘Buddy’ who would assist in the customer journey. The creative also leant itself to some tongue and cheek advertising like ‘What the Flock Bill Shock?’ The brand, colour palette and tone of voice is as colourful as its inspiration.